WHO WE ARE

 

THE STORY BEHIND THE BRAND

What started as Dr. Steve Judson's personal mission has exploded into a movement. Now, Wake Up Humans gear is spreading this message worldwide. Each product is designed to start conversations, raise awareness, and build our tribe of AWAKENED humans who refuse to sleepwalk through life.


WHY OUR MERCH MATTERS

When you wear Wake Up Humans gear, you're not just making a fashion statement. You're carrying a message that can transform lives. You're starting conversations that wouldn't happen otherwise.

As Dr. Judson says: "The two most important days of your life are the day you are born and the day you find your WHY." Our products help people find that WHY.

God made you to be powerful beyond measure! That's the truth we put on every product we make.


BEYOND THE BRAND

THIS IS BIGGER THAN BUSINESS

Every purchase supports the Wake Up Humans movement. It helps us reach more people with the message that they can WAKE UP to their full potential.

When someone asks about your Wake Up Humans gear, it starts a conversation that could change their life.

When you represent the movement:

  • You become an AMBASSADOR for truth
  • You help others discover their path to getting CLEAR
  • You join a TRIBE of like-minded people
  • You support our mission to wake up humans everywhere
  • You look good while doing good

JOIN THE TRIBE

Every shirt, hat, hoodie, and accessory is an invitation to join our movement. When you see someone else wearing Wake Up Humans gear, you've found another member of your tribe.

What you wear matters. What you represent matters even more. How's your Atlas?

WAKE UP, HUMANS. WEAR THE MESSAGE.